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    Flash - Small Business Multi-media Development
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    Competitive Advantage


    Macromedia Flash™

    Uses

     

    Flash technology provides companies with a rich multi-media environment that engages users with intuitive interfaces, interactive media, dynamic content and a presentation-tier solution for delivering rich internet experiences.
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    Small businesses have been using Flash since its inception.   With Flash, small businesses can immediately create a web site that aesthetically and interactively competes with large corporate web sites, thereby achieving an immediate competitive edge over their competition.  A business's web site is sometimes the only interaction customers will have with small businesses.  So, the initial customer perception is key to convincing the customer that the small business is legitimate, professional, and can provide the products or services the customer needs.

    Creative TV-like commercials can be developed using Flash to promote company products and services.  Additionally, by making these web-commercials interactive, companies can directly drive action and feedback from users viewing these commercials, stimulating purchases and providing detailed customer data.

    Flash provides users with a consistent experience across platforms and devices. Flash is the world’s most pervasive software platform, reaching 98% of Internet-enabled desktops worldwide, as well as many other popular devices.

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     Gain Competitive Advantage - Small Business Uses for Flash

    Small businesses are leveraging the power of Flash to produce some of the most interactive and complete user experiences on the web.  Below is just a small list of how businesses are taking advantage of Flash to gain a competitive advantage:

    • Brand Enhancement:  Using multi-media to improve brand recognition.
    • Inventive Advertising: Developing interactive ads which causes users to think and act.
    • Usability Improvements:  Creating easy to use interfaces to maximize user experience.
    • Intuitive & Consistent Interfaces:  Designing interfaces with a simple and uniform experience.
    • Dynamic Navigation:  Providing intuitive steering through web sites.
    • Video Deployment:  Distributing video for web usage.
    • Powerful Presentations:  Getting the point across - loud and clear.
    • Product Demonstrations:  Providing precise demonstrations of products.
    • Software Demonstrations:  Step-by-step demonstration of software functionality.
    • Product & Service Promotion:  Quick animations which drive traffic to products and services.
    • CD-ROM Business Cards:  Including business and product overview in a small format.
    • DVD Production:  Distributing full multi-media productions to consumers and affiliates.
    • Animation & Audio:  Incorporating animation and audio to fully explain a process or thought.