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Flash - Small Business Multi-media Development
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Competitive Advantage

Macromedia Flash™
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Flash technology provides companies
with a rich multi-media environment that engages users with intuitive
interfaces, interactive media, dynamic content and a presentation-tier
solution for delivering rich internet experiences.
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Small businesses have been using Flash since its inception.
With Flash, small businesses can immediately create a web
site that aesthetically and interactively competes with large corporate
web sites, thereby achieving an immediate competitive edge over
their competition. A business's web site is sometimes the only
interaction customers will have with small businesses. So, the
initial customer perception is key to convincing the customer that the
small business is legitimate, professional, and can provide the products
or services the customer needs.
Creative TV-like commercials can be developed using Flash
to promote company products and services. Additionally, by making these
web-commercials interactive, companies can directly drive action and
feedback from users viewing these commercials, stimulating purchases and
providing detailed customer data.
Flash provides users with a consistent experience across
platforms and devices. Flash is the world’s most pervasive software
platform, reaching 98% of Internet-enabled desktops worldwide, as well as
many other popular devices.
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Gain Competitive Advantage - Small Business Uses for Flash
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Small businesses are leveraging the power of Flash to produce some of the most
interactive and complete user experiences on the web. Below is just a small list
of how businesses are taking advantage of Flash to gain a competitive advantage:
- Brand Enhancement: Using multi-media to improve brand recognition.
- Inventive Advertising: Developing interactive ads which causes users to think and act.
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Usability Improvements: Creating easy to use interfaces to maximize user experience.
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Intuitive & Consistent Interfaces: Designing interfaces with a simple and uniform experience.
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Dynamic Navigation: Providing intuitive steering through web sites.
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Video Deployment: Distributing video for web usage.
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Powerful Presentations: Getting the point across - loud and clear.
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Product Demonstrations: Providing precise demonstrations of products.
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Software Demonstrations: Step-by-step demonstration of software functionality.
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Product & Service Promotion: Quick animations which drive traffic to products and services.
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CD-ROM Business Cards: Including business and product overview in a small format.
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DVD Production: Distributing full multi-media productions to consumers and affiliates.
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Animation & Audio: Incorporating animation and audio to fully explain a process or thought.
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